"We Have a Communication Problem," But It's Solvable | Wine's Limited Appeal to the 'Wine Hesitant' Due to Lack of Meaningful Descriptors, Researchers Say, But There Is a Solution

"Speak plainly" could be wine's new anthem, according to the latest Wine Market Council research

A great deal of data was presented today in the latest fascinating installment of research from the Wine Market Council (WMC) and it all pointed to one thing: gaining new wine drinkers is going to depend on putting meaningful, taste adjectives on bottles and menus. Not fruit adjectives (like blackberries, strawberries), not terroir driven language, not …