Regenerative Growing to 7 Percent Awareness | Whole Foods Adds a Fifth Approved Certifier

Speakers and a panel at the Sustainable Food Summit discussed growing interest and certifications at Ecovia-sponsored national event in San Francisco

At the 16th annual Sustainable Food Summit, speakers and panelists portrayed a nascent but growing interest in products that are now being called regenerative, a category that emphasizes soil health, but which remained relatively loosely defined, according to Ecovia, a London based marketing intelligence company that studies consumer trends.

Though cons…